The Ultimate Marketing Trio: How SEO, Paid Ads, and Your Website Work Together to Grow Your Business
Let’s be real—marketing can feel overwhelming, especially when you’re wearing all the hats in your business. You’ve got a website, maybe you've boosted a few posts, and you've heard you should be doing SEO… but how does it all actually work together?
I’m Amy, a marketing strategist, SEO expert, and brand photographer based in the Pacific Northwest. At Amy Meeuwsen Creative, I help busy, passionate business owners (especially fellow moms!) take their marketing from confusing to confident. After 8+ years in the digital marketing world, I’ve learned that true growth happens when three key pieces come together: your website, SEO, and paid ads.
So today, I’m breaking down how these three marketing powerhouses work together to bring you more leads, better clients, and less stress.
Your Website: The Foundation of Your Marketing
Your website is your digital home. It should be welcoming, clear, and most importantly—convert visitors into clients. But too often, I see beautiful websites that don’t actually do anything.
If your site is slow, confusing, or lacking clear calls to action, even the best SEO or ad strategy won’t fix it.
What to focus on:
Mobile-friendly design
Clear messaging (who you help and how)
Easy navigation
Fast load speed
Contact or booking flow that’s simple and stress-free
Before anything else, your website needs to be ready to receive the traffic SEO and ads will bring.
SEO: Attracting the Right People (for Free!)
Search engine optimization (SEO) is how your dream clients find you when they’re searching online. Whether it’s “family photographer in Portland” or “how to launch a product,” SEO helps you show up when your audience is actively looking for what you offer.
The best part? SEO brings in traffic organically—no ad spend required.
What to focus on:
Keywords your audience is actually searching for
Optimized page titles and meta descriptions
Blogging consistently around your niche
Fast, secure, mobile-optimized site (yep, that website again!)
Google Business Profile (for local businesses)
SEO takes time, but it’s a long-term strategy that pays off month after month.
Paid Ads: Turning the Volume Up on What’s Working
Think of paid ads (like Google Ads or Meta/Facebook Ads) as the boost button. They amplify what’s already working—and help you get faster results when paired with a strong website and SEO strategy.
Ads are great for:
Launching new offers or products
Getting visible fast (while SEO builds)
Retargeting warm leads who didn’t convert
Testing messaging or landing pages quickly
But if your website isn’t converting or your targeting is off, you could be wasting money. That’s why I always recommend having your SEO and site in good shape first—or working with someone who knows how to align all three (hi, that's me!).
The Magic Happens When They Work Together
Here’s the secret: SEO, paid ads, and your website aren’t separate tools. They’re teammates. When they work together, you get:
✅ Consistent traffic from Google
✅ Quick wins from ads
✅ A website that turns clicks into clients
✅ More time back in your day
And isn’t that what we all want?
Let’s Get Your Marketing Working Smarter (Not Harder)
If you’re feeling like your marketing is scattered—or you’re tired of guessing what’s actually working—I’d love to help. At Amy Meeuwsen Creative, I offer a mix of SEO, ad strategy, and website development with one goal: helping you grow your business with confidence.
Whether you’re a solo entrepreneur or a small business owner ready to level up, I’m here to make your marketing feel easier—and way more effective.
✨ Ready to get started? Let’s connect—I'd love to hear about your business and how we can grow it together.